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Is Google Powered by Search Engine Optimization, SEO?

Alright, have you asked yet what powers Google search results? Maybe you think its the people searching, or the content or maybe a web sites technology…. But did you ever realize that is may involve Meta Tags, algorithms and strategies too? All of these are just some of the ingredients that power Googles search results. Now, maybe you are a business owner, or a blogger or perhaps just an Internet Marketing professional, like me, and you are starting to explore the question “what powers Google,” and all the other major search engines nobdy cares about…

Here is a short list and explanation of some of the key ingredients to achieving success in searches powered by Google:

1) Define a targeted set of keywords, not every possible keyword in the world that you think people might search. Trust me, they don’t. There are keyword research tools that can be used to help you know what keywords are competitive to rank for in Google, and what keywords are easy, in all the other D list engines.

2) If you are a small business owner make sure you optimize every page of your web site with unique META tags- these tags include Title, Description, Keyword, ALT and H1/H2 tags. If you are a blogger, META tags are not an easy strategy, unless you can access the source code of every web page, but you can try to focus your page level content around a specific set of keywords. Also use tag clouds, for bloggers and web site owners, if it fits the business model- this can help increase the natural frequency of keywords on the page. The overall goal of META tags is to get indexed into the search engine for a sub-set of keywords. Title tags are the blue line you read when you see the keyword search results powered by Google.

3) Begin a keyword targeted link building campaign using 3rd party web sites and vertical directories, both free and paid depending on your budget. Free directories include Business to Business (B2B) and Business to Consumer (B2C). sites A good example of B2B is http://www.kellysearch.com, and of course B2C is http://www.yellowpages.com

4) Make sure your web pages have a strong interlinking staretgy. a good way to interlink the pages of your web site is through footer links that are keyword rich. The links help the search engine robot, or Googlebot crawling your web pages. The easier it is for a robot to crawl your links and find new pages, the more the robot trusts your site.

5) Create SEO focused keyword rich content that is highly resourceful to the clients you service, or topic you represent. Your web site content should use your keywords in a strategic way that helps the search engine find every page relevant and want to serve it to a searcher on Google as a result.

So maybe you don’t care what powers Google search engine results pages, or SERPs as we Internet Marketing gurus refer to it. However, if you ever want to own an online business, or have any successful accomplishments with an online resource in search engine results, these ingredients will become increasingly important to your bottom line

Stay focused and remain empowered to seek knowledge- power you can achieve!

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